Make 2023 moist again … The Merriam-Webster online dictionary is just a couple of weeks away from announcing its “Word of the Year,” and Kraft mayo is doing everything it can to influence their decision — by urging them to choose “moist” as 2023’s top word. Kraft is fully aware that the word “moist” makes a lot of people cringe, which is why they are trying to reclaim it. Their campaign, which is dubbed “Operation Moist,” includes a 6-foot replica mayo jar that Kraft has erected outside Merriam-Webster’s headquarters in Springfield, Massachusetts. The label on the giant jar reads, “For years, we’ve watched ‘moist’ be degraded by the internet … the media deeming it ‘universally’ hated. We won’t let this slander go on any longer! Our mayo is indisputable evidence that moist is a great word, and that every meal is better moist! With America’s help, we’ll make Moist your Word of the Year.”