Eric Church and Morgan Wallen are partnering on more than just their hit single “Man Made a Bar.” The pair is now collaborating on a revival of the Field and Stream outdoor lifestyles brand. 

Eric and Morgan have obtained the retail arm of the brand from Dick’s Sporting Goods, as well as the media platform. It includes a digital membership site and a resurrection of the print publication, which was a mainstay as Eric grew up.

He says, “I can remember my grandfather kept a few of his favorite Field and Stream magazines on the dash of his truck. That truck took us on hundreds of outdoor adventures, and I all but memorized every story and every picture on every page. They were my Bible. It is the honor of my life to make sure that legacy carries on. It is both this responsibility to an American icon and also to a young boy in his papaw’s truck that will be the compass that guides our steps.” 

Morgan adds, “There’s nothing I love more than being with friends around a campfire, on a boat or in a deer stand — and Field and Stream represents all of those to me. Being part of its future is incredible and we want to keep bringing people together outdoors, making memories, for generations to come.” 

For more information, check out the Field and Stream website.